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AI recreation of Bill Bernbach's famous portrait. As the twice-late Bill Bernbach once said: (his second death was last week) "Creativity is the last unfair advantage we’re still legally allowed to have over our competitors." I still haven’t seen uses in marketing and advertising where AI has taken on this role of unfair advantage. Are there people who are ahead? Yes, but that’s not exactly an unfair advantage. It’s just the future being distributed gradually. Soon we’ll all

A salute to a marketing hero. The guy who could have killed one of the greatest campaigns in the history of advertising. But instead of getting to the CMO chair and discarding everything that had been built before, he took something incredible and expanded it in every dimension. Raja Rajamannar is stepping down as MasterCard’s CMO after a brilliant 12-year journey. He was the one who evolved "Priceless" from a tagline into a platform. Who injected purpose into a financial br

Marketing is about to get deeper. Over the past decade, marketing gained precision, but brands paid more and consumers lost privacy. Now technology and governance are here to change that.