Where marketing goes next

Marketing is changing fast. Keeping up is almost impossible. SUOR brings all the marketing and tech news together in one place, easy to understand, with clear actions you can take.

Advertising’s Real Problem (and AI Can’t Fix It)

AI recreation of Bill Bernbach's famous portrait. As the twice-late Bill Bernbach once said: (his second death was last week) "Creativity is the last unfair advantage we’re still legally allowed to have over our competitors." I still haven’t seen uses in marketing and advertising where AI has taken on this role of unfair advantage. Are there people who are ahead? Yes, but that’s not exactly an unfair advantage. It’s just the future being distributed gradually. Soon we’ll all

Domenico Massareto

From Tagline to Platform: Raja's Priceless Marketing Legacy

A salute to a marketing hero. The guy who could have killed one of the greatest campaigns in the history of advertising. But instead of getting to the CMO chair and discarding everything that had been built before, he took something incredible and expanded it in every dimension. Raja Rajamannar is stepping down as MasterCard’s CMO after a brilliant 12-year journey. He was the one who evolved "Priceless" from a tagline into a platform. Who injected purpose into a financial br

Domenico Massareto

Command center with a real time insight wall blending live cultural trends weather inventory and sentiment streams guiding campaign tweaks. Multiple vertical screens show charts maps heatmaps and ticker lines. Two analysts stand with tablets pointing at changes.

Deep marketing

Marketing is about to get deeper. Over the past decade, marketing gained precision, but brands paid more and consumers lost privacy. Now technology and governance are here to change that.

Domenico Massareto

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